Our Story
Fashion should never ask you to shrink yourself to belong.
Who We Are
Viva Voce is a community and marketplace built for people who have felt overlooked, excluded, or unseen in fashion.
We’re creating space for people to discover their style, connect with community, and support brands trying to do things more thoughtfully through size inclusion and conscious practices.
A lot of us know what it feels like to walk into a store and immediately realize:
“This space wasn’t made with me in mind.”
That feeling stays with people.
Viva Voce was created to challenge it by creating spaces where people feel seen, heard, validated, and celebrated, online and in real life.
Where fashion finally makes space for the unheard, the unseen, and the underestimated.
Kate Zigrang, Founder
Our Story
Meet Kate, Our Founder
Viva Voce was founded by Kate, a tall, fat, neurodivergent entrepreneur who spent years feeling excluded from fashion spaces. One moment especially stuck with her: while shopping in SoHo in New York City, she went store after store looking for a pair of pants in her size, and found nothing.
The message felt loud and clear: "We don’t see you. We don’t want you here."
That moment became about much more than clothing. It became about visibility, dignity, belonging, and who fashion chooses to prioritize.
Without a traditional fashion background, Kate built Viva Voce to create something different: a space where people could feel seen instead of excluded.
Today, Viva Voce exists as both a growing community and a marketplace focused on helping people discover brands, express themselves freely, and experience fashion in a way that feels affirming instead of alienating.
Join Us
Raise Your Voice
Connect with people from around the world through style.
Discover new trends and shop from brands that make space for every body.
Join the conversation on Instagram and see what your community
is wearing, sharing, and loving!